Two directions for a brand that has one shot at looking worth $65.

1. Full-viewport lifestyle background from the client's Drive media, with a dark radial veil so the form stays legible at any crop.
2. Rosa dos Ventos mark, wordmark, and the Salt · Soul · Saudade motto.
3. Headline — The New Flagship is Loading. Sub — Join the waitlist for exclusive early access and coming soon information. Button — Notify Me. Copy exactly as briefed.
4. Single email field, posting directly to a Klaviyo list. Not a Shopify form mirrored later — direct, so the list is clean from day one.
5. Success state in place, no page reload, with a line confirming what they've joined.
6. Direction B adds a slow-rotating compass and a bottom ticker; both disabled under reduced motion.

This page is worth more than the rest of the build combined right now, because it is the only thing standing between existing Instagram traffic and a dead redirect to Etsy. Publish it the hour the domain resolves.

1. Header — centred wordmark (A) or two-word nav (B). No announcement bar. Cart, search, account right.
2. Hero — full-bleed campaign. Dual CTA: Shop the Collection / A Closer Look.
3. Chapter 01 — The Navegador Tee. Named block, real paragraph, two CTAs.
4. Chapter 02 — The Heritage Moliceiro Snapback. Leads on the hidden azulejo under-brim. CTA is Join the Waitlist.
5. The Collection — all four products, 4-up. Price as plain text. Waitlist marker, not a sold-out badge.
6. Proof band — three claims: embroidered not printed · UNESCO 2025 · ships from New Jersey in 1–3 days.
7. Journal teaser — one story, image left, copy right.
8. Newsletter — with a real reason to subscribe, not “sign up for updates”.
9. Footer — Shop / Heritage / Help / Legal, plus the returns portal link the brief requires.

Direction B replaces items 3–4 with a single pinned three-panel chapter, and adds the horizontal lookbook and azulejo wipe.

1. 01 · Collection header — breadcrumb, title, two-sentence statement, and a live count split as 4 products · 2 available · 2 on waitlist. Honest about the state of the catalogue rather than hiding it.
2. 02 · Shop by cloth — four tiles with product counts: ELS Cotton · French Terry · Technical Panel · Azulejo Lining. Buck Mason's mechanic, better provenance. Liquid metafields + collection.products_count.
3. 03 · Filters & grid — All / Tees / Headwear / Available now / Waitlist via Shopify Search & Discovery. Cards carry image, name, price and colour as text. No swatches, no badges, no in-grid add-to-cart.
4. 04 · Editorial band — one full-bleed interruption below the grid: "A small collection is a promise you can keep." Turns a four-product page from thin into deliberate.
5. 05 · About & FAQ — collection copy beside five accordions (sizing, waitlist, shipping, returns, what's next). SEO weight and genuine merchandising education in one block.

With four products, filters are theatre — but the right theatre. They say this is a shop that expects to grow, and they cost nothing now versus retrofitting later.

Above the fold — fixed for every product.

1. Sticky split. Gallery scrolls, info column sticks. Pure position:sticky — no JS, works everywhere.
2. Fixed four-shot gallery, same sequence on every product: flat lay → print macro → label macro → cloth. Enforced as a photography brief, not just a template.
3. Title · price · style code, with fabric weight and colour as a spec line under the price.
4. Colour as swatch + name; size as equal-width buttons with Size guide beneath. Unavailable sizes dashed and labelled, not hidden.
5. Add to Bag carrying the price, plus a Notify me secondary. On the two snapbacks this whole block becomes Join the Waitlist.
6. Answer-bearing accordions: The Details: 100% ELS cotton · Fit: Modern tailored · True to size · Care: Machine wash cold · hang dry · Delivery & Returns: 1–3 days · 14-day returns.

Below the fold — five modular sections, reorderable and editable per product. Both directions build the same five so a product template can be assembled without a developer. Open the mockups and press Sections in the top bar to see the boundaries.

Two optional extras when the catalogue justifies them: a per-product FAQ accordion (sizing between two sizes, gift wrapping, waitlist timing) and a reviews block — collect from day one, display only past ten reviews, and never on collection cards. See §08.

Why five and not more. Every section is a scroll the customer has to choose to keep making. Five is enough to carry story, proof, spec, fit and cross-sell — and short enough that the fifth still gets read. If a product needs a sixth, something else should come out.

1. 01 · Hero — the Atlantic at sunset with the saudade line. Direction B runs it as a parallax scene with the headline set at 100px+.
2. 02 · Where it started — Torreira, the lagoon, translating for your parents, desenrasca. The founder's own words; better than anything we'd write.
3. 03 · The moliceiro — what the boat actually is, the four annually-repainted panels, the UNESCO line. Direction A runs it as a navy band; Direction B pins it as a three-panel scroll scene over the lagoon.
4. 04 · Timeline — 1911 · 1979 · 2025 · 2026. Four rows. Restraint is the point.
5. 05 · Craft & close — the azulejo hangtag and horror vacui, then out to Shop or Contact.

Aimé Leon Dore's About page is two sentences. This one is longer because heritage is the product — but every section has to earn its place, and none of it should read as translated marketing.

1. 01 · Header — "A real person reads these." Plus the response promise: one business day, Mon–Fri, from New Jersey.
2. 02 · Form & details — name, email, topic dropdown, optional order number, message. Beside it a plain definition list: email, location, response time, order/returns links, wholesale. The physical location is stated, not hidden — for a brand selling on trust that costs less than it saves.
3. 03 · Before you write — four accordions that deflect the most common emails: between two sizes, when the snapbacks arrive, order hasn't moved, returning a gift.
4. 04 · Service strip — ships from New Jersey · fourteen-day returns · US/Canada/Portugal. The same three proofs as the homepage, restated where someone is about to ask.
5. 05 · Stay close — newsletter, same module as everywhere else.

The topic dropdown is doing real work: it routes wholesale and press away from the support queue, and it lets Hugo see at a glance what people actually write in about.

1. The cloth — 6 oz extra-long-staple cotton. Weight, hand, opacity, why ELS matters. Name the mill and country once the Supima/Peruvian question is settled.
2. French Terry — placeholder section, marked Autumn, so the page has somewhere to grow.
3. Embroidery vs print — macro shots side by side. This is the single most persuasive image on the site.
4. The finish — custom woven neck label, no scratchy tags. Small detail, disproportionate effect.
5. Technical panels — laser-cut perforations, why coastal wind is the reason.
6. Made — small batches, hand-inspected, Toms River NJ, 1–3 day dispatch.

1. One taxonomy, borrowed from Buck Mason: Stories · Interviews · Lookbooks · Collaborations. It tells whoever writes the content exactly what to make.
2. Card grid — image, title, date, category tag. Tag filters across the top.
3. Lookbook lives inside the Journal as a post type, not a separate template — one system to maintain. Direction B renders lookbook posts as the horizontal scroller.
4. Launch content, three posts: why the striped houses are striped · what a moliceiro actually did · the compass and what it reads clockwise from North. All three are SEO-viable and all three are true.

1. Contact — form plus a real email address and the New Jersey location. For a brand selling on trust, hiding the address costs more than it saves.
2. Track Your Order — Shopify's native order lookup, linked from the footer and the order confirmation email.
3. FAQ — accordions grouped as Sizing · Shipping · Returns · Product care · Waitlist. The waitlist group matters: people need to know what joining means.
4. Shipping & Returns — a table, not prose. US standard/expedited, Canada and Portugal standard/expedited international, with the self-serve returns portal linked at the top and in the footer.
5. Privacy Policy · Terms of Service — from the supplied Mar_and_Alma_Store_Policies.pdf, placed in Shopify's policy fields so they appear at checkout automatically.
6. Accessibility statement — see §09.