Mar & Alma monogram
Mar & Alma
Salt, Soul & Saudade

Two directions for the new storefront.

Both are complete and clickable. Six pages each, built on the approved brand palette and your own photography from Torreira. Same content, same catalogue, opposite temperament. Have a look at each and tell us which room you want to be in.

APreview of Direction A: a cream and navy storefront with a large serif headline over a photograph of boats on the Ria de Aveiro.

Direction ATorreira

Quiet, cream, and confident. Built on the patterns that make Kith and Aimé Leon Dore feel expensive: generous white space, serif headlines, no badges, no discount noise. The photography does the talking.

Ground
Warm paper and brand cream, navy for weight
Motion
Almost none, a 2% lift on card hover
Feels
Like a shop you trust on sight
Open Direction A
BPreview of Direction B: Salt. Soul. Saudade. set very large over a cream ground with the snapback and the moliceiro fleet on the Ria behind it.

Direction BRia

Bright, cinematic and scroll-driven. A looping film of the collection on the Ria, type at poster scale, and a pinned sequence that tells the moliceiro story as you move. Same mechanics as before, now on a cream ground with navy type.

Ground
Warm cream, navy as the text, gold as the accent
Motion
Video hero, smooth scroll, pinned scenes, horizontal lookbook
Feels
Like something you send to a friend
Open Direction B

What's inside each

Six pages, both directions.

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Switch between them using the dark bar at the top of each design. That bar is a preview tool for this review, not part of the finished site. Pressing Sections outlines the modular blocks that make up each page, so you can see what gets filled in per product.

Behind the designs

The research, the palette audit, and the build plan.

Who buys this and where they are, how the competition prices, what we take from each reference store, the full contrast audit of the brand palette, page-by-page specs and a build sequence.

Read the design plan