Mar & Alma monogram
Mar & Alma
Salt, Soul & Saudade

Two directions for the new storefront.

Both are complete and clickable — six pages each, built on the approved brand palette and your own photography from Torreira. Same content, same catalogue, opposite temperament. Have a look at each and tell us which room you want to be in.

APreview of Direction A: a cream and navy storefront with a large serif headline over a photograph of boats on the Ria de Aveiro.

Direction ATorreira

Quiet, cream, and confident. Built on the patterns that make Kith and Aimé Leon Dore feel expensive — generous white space, serif headlines, no badges, no discount noise. The photography does the talking.

Ground
Warm paper and brand cream, navy for weight
Motion
Almost none — a 2% lift on card hover
Feels
Like a shop you trust on sight
Open Direction A
BPreview of Direction B: a dark navy storefront with Salt. Soul. Saudade. set very large over a photograph of moored boats on the lagoon.

Direction BRia

Dark, cinematic and scroll-driven. Full-height photography, type at poster scale, and one pinned sequence that tells the moliceiro story as you move. Every effect in it still ships on a normal Shopify theme.

Ground
Deep ink, cream as the text, gold as the accent
Motion
Smooth scroll, pinned scenes, horizontal lookbook
Feels
Like something you send to a friend
Open Direction B

What's inside each

Six pages, both directions.

HomeShopProduct Our StoryContactComing Soon

Switch between them using the dark bar at the top of each design. That bar is a preview tool for this review — it is not part of the finished site. Pressing Sections outlines the modular blocks that make up each page, so you can see what gets filled in per product.

Behind the designs

The research, the palette audit, and the build plan.

Who buys this and where they are, how the competition prices, what we take from each reference store, the full contrast audit of the brand palette, page-by-page specs and a build sequence.

Read the design plan